Tuesday, March 16, 2010

SAD ADDS!!!!

There are good advertisements and there are bad advertisements. And then there are advertisements after seeing which you feel why on earth were they made. I call these SAD ADDS. Some times they are so repulsive that you actually start questioning the sanity of the person who thought of these adds.

No.1 on my list is the latest NIRMA add. The lady in white - Sanjeeda actually says to a stilled splash of water - "NIRMA NIRMA WAHSING POWDER NIRMA DUDH SI..........." and splash of water falls back on the ground. Wish all of us could do that to all the dirt around us so that our clothes would just not get dirty and we would save a lot of water and electricity and mehnat in washing the clothes. Seriously doesnt make any sense.

Then there is this AKshay Kumar add which actually made me write this blog. The micromax mobile phone which has virtual gaming. Akshay the chef is in the hotel kitchen playing game on the phone, distroying everything and laughing like a miniac.All he does in the add is play the game distroy some stuff laugh like a miniac..and continues to do so 3-4 times. No dialog nothing. Why this kitchen setting GOD knows........

There is one more Akshay Kumar add. He is latest one to join our superheros in the "CHADDHI BANIYAN" race. The add shows a gang of thieves trying to rob a bank. Out of the blue akshay kumar comes there wearing black glares and stick in his hand. so everybody believes him to be blind. Then he goes on fighting spree when a thief pulls his vest and manages to out do the thieves. The whole add seems fine till the time the sexy lady says something to Akshay and he say in the most offensive and repulsive manner - "BUTTON KHULA HAI APKA." I must say that while Hritik and Shahrukh carry themselves extremely well even in the Undergarments adds, akshay kumar has absolutely no class..



YES...fortunately there are some good adds being made which deserve a mention over here. The Bank of India add series with the tagline - "RISHTE CHAHE JAISE BHI HO HUM RISHTON KI HEMIYAT SAMAJHTE HEIN" are really good. Elder brother giving gyan to younger brother over cricket, Fifty something husband forgetting to take the medicines and wife reminding him over mobile to take them after he has reached the ground floor of the building, two oldies sharing a morning tea after morning walk with out uttering a word.....just define the different kinds of relationships people have.


Then the latest IDEA add about saving tress is also good. The ideas given in the add to save paper can actually work. Last time the idea was about teaching underprivileged children over phone. Yes some ideas might seem far fetched but a lot of thought is put into the whole concept as every series is associated with some IDEA.

The AMAN KI ASHA peace project add - where the Indians try to play the song on the radioso that the Pakistanis can here the same at the border has been dealt with very sensitively.

But my favorites like many others are the ZOOZOOS. Not only are they cute but every add is a master piece in its own. They should go down in some hall of fame for adds. The latest add where a zoozoo comes, sits alongside a theif looking man after greeting him, and then slowing sneeking away in charlie chaplin fashion after seeing his pic in the newspaper, with the tagline - "KNOW WHATS HAPPENING AROUND YOU IN 30P PER MINUTE" is absolutely fantastic. What a thought yaar.

I can go on and on.Well people have their own likes and dislikes. As far adds are concerned these were mine.

3 comments:

rajaram r said...

nice post..very true that the SAD category ads are bit out of the world..but ya they show the product features.( expect the chaddi baniyan ads :)).but at the same time the akshay kumar ad does create a rucksack.just imagine kids with mobile destroying their homes :) or accidently hurting people while playing.
jus would like to add some more names to your..i wont categorise it as SAD but Insane...J K Cement add. shows a girl in a swimsuit coming out of the water.. i mean wat do they want to show in that ad.no building ..no cement ..doesnt tell anything bout the product. MICROMAX mobile..where that guy is busy updating his status on facebook and gets hit by a car..it sort of creates a negative advertisement.

ya the zoozoo ads are the best when it comes to concept and message..but heres the irony..zoozoos are used by vodafone who are a MOBILE SERVICE PROVIDER , a service through which people can talk and listen..but if u notice..the zoozoos dont have EARS ;)

SimplyRich(a) said...
This comment has been removed by the author.
SimplyRich(a) said...

ok few more adds which i forgot to mention.

An absolute shocker for me was Salman Khan in a detergent add. Kya haal ho gaye hein Salman ke.....

Good ones.....the Airtel adds with lines - 'baat karne se hi toh baat banti hai' are good.

SAD ones......Lara Dutta changing from a cash counter girl to news reporter reporting the greatest discovery in toothpastes in - ' kya aapke toothpaste mein namak hai '....god absolutely sad add...Cant believe if the sales of that toothpaste have not fallen from previous sales

Will keeping adding many more as I come across them....